Your photos, and what happens to them
Written to be read, not to be survived. If anything here is unclear, that is a bug in the writing — tell us.
What we store
- The inspiration images you upload, the photos of yourself you upload, and the looks we generate from them.
- Your Uptone profile — the colour, feature and preference details you confirm or enter.
- Your Makeup Bag, if you choose to add products to it.
- Your account email, and your billing status if you subscribe.
- Product analytics about which features you use, so we can tell what is working.
What we use it for
- Creating your results. Your photo and your inspiration are sent to our analysis model to produce your look and its guide.
- Making your next result better. Your confirmed profile, your saved looks and your feedback shape what we suggest next.
- Nothing else. We do not sell your photos, and we do not use them to advertise to you.
What you control
- You can delete any saved photo from Privacy and data inside the app.
- You can correct or clear any profile trait we inferred.
- You can delete your account, which removes your photos, looks, profile and Makeup Bag.
- Deleting is real deletion of the stored files, not a hidden flag.
Reference images
- When you upload an image of someone else as inspiration, we use it to read the look — the colours, placement and shapes.
- We do not attempt to reproduce that person's identity onto you, and we do not build a likeness of them.
- Please only upload images you are allowed to use.